SOVA – Building Your Brand in Subatomic

Why does Subatomic need your brand?

While Subatomic is focused on bringing you closer to the perspective of your audience, as you edit and create content with Subatomic it’s important to not only make revisions that cater to your audience but ALSO stay true to your brand.

Key Components of Brand in Subatomic

Mission - The mission of a brand is a clear and concise statement that defines the purpose of your brand and what it aims to achieve. It answers the question, "Why does the brand exist?"
Positioning Statement - The positioning statement articulates how your brand differentiates itself from competitors and occupies a unique space in the market.
Values - Values are the principles and beliefs that guide your brand's actions and decisions. They reflect what the brand stands for.
Vision - The vision is a forward-looking statement that describes what the brand aspires to become or achieve in the future.
Voice - The voice of the brand refers to the consistent tone and style used in all communications. It conveys the brand’s personality.
Products/Services - This attribute includes the range of products or services that the brand offers.
Other Details - Our structure inputs capture many facets of your brand, but in other details, you can optionally add any important brand descriptives you feel to be important and not included in other areas.

How Subatomic helps you define your brand

While many large brands have clear brand guidelines and attributes defined, it’s common for smaller brands to have less formal documentation. Subatomic can help you in defining your brand attributes through our guided and AI-assisted workflow.

‍

‍

As you go - if you need inspiration, click the Atom AI button for an editable suggestion based on the brand profile thus far and Subatomic best practices.

‍

‍

How your brand profile influences content analysis

Quantitative personas scores reflect ONLY the perspective of your personas and not the consistency with your brand
Brand Alignment provides a separate breakout of how the content aligns with your brand profile and voices