Welcome to the first installment of our blog series on Subatomic, SOVA's latest AI marketing tool. Today, we explore the Persona Builder, designed to help you connect with your audience more effectively.
Personas are essential for creating targeted campaigns. By developing detailed personas, you can understand your audience's behavior and craft resonant messages, leading to better results.
Let’s show you how Subatomic makes this easier:
Why personas are important
We can’t understand every prospect and customer completely, but personas let us understand how groups of customers might think, act, and feel
Marketing material that speaks more closely and more directly to the persona resonates better and produces measurably better results
A typical process of creating personas involves
Creating personas typically involves analyzing data to create clusters of people and speaking to people to understand what makes them tick. Subatomic simplifies this process by using AI to fill in the gaps in your understanding.
Starting from Scratch in Subatomic
Building Personas in Subatomic is easy, we provide a survey that helps flush out
Input what you already know
Leverage AI inference to fill in the gaps with inference
Importing Existing Personas
Subatomic also supports importing existing persona profiles. The AI will read and map them to the Subatomic structure, making them instantly usable within the platform. Additionally, you can make these personas feel real by assigning them an image, enhancing their relatability and effectiveness
--
Import Personas in 1 step in Subatomic
--
Personas will be used throughout Subatomic including:
Create audiences through combinations of personas
Evaluate content from the perspective of the persona
Make editing suggestions for your marketing copy
Future Subatomic Enhancements to Persona Building
Evaluating Personas
Are there more personas that may be of interest?
Do the personas align with your data?
Are the personas granular enough?
More based on your feedback!
Personas are a vital tool for any marketing strategy, and Subatomic's Persona Builder makes creating and managing them easier than ever. Whether you're starting from scratch or importing existing personas, Subatomic leverages AI to enhance and refine your audience insights, evaluate content, and make editing suggestions so you can ensure your marketing efforts are precise and impactful.
Stay tuned for our next blog in this series, where we'll continue to explore the innovative features of Subatomic designed to revolutionize your marketing strategies.
If you’re not on the waitlist already, join us here.
